Corporate Partnership
“Don’t be a melter,
drink Belter.”
Every can of Belter sold in Northern Ireland puts 5p towards Rural Support — the charity backing local farmers and their families.
How the pledge works
No small print, no rounding up at the till. It comes out of our margin, on every single can.
Per can of Belter
Donated from every Belter sold in Northern Ireland — shops, forecourts, wholesale, the lot.
Straight to the charity
Paid directly to Rural Support to fund their frontline listening, advice and casework.
Doing this since
An independent charity set up in the wake of the foot and mouth crisis, and still going.
Why we’re in
The people who keep us fed
Farming in Northern Ireland runs on long hours and thin margins. Debt, mountains of paperwork, health problems, severe weather and changing family circumstances all pile up — and the help from government rarely arrives when it’s needed most.
Rural Support is there instead. A listening and signposting service for farmers and rural families, offering face-to-face support and practical help with business finance and debt, farm payments, benefits and mental health.
Keeping ’er lit means backing the people
who keep everything else running.
What your 5p pays for
They support you by
Listening
Visiting
Accompanying
Helping you find advice
Explaining
When you get in touch they will
Listen, and not judge
Keep your information confidential
Only do what you want them to do
Agree the next steps with you
Rural Support Helpline
0845 606 7 607Open 8am to 11pm, seven days a week. Every call is confidential, and trained volunteers are ready to help.
Grab a Belter, back a farmer
Learn more about Rural Support’s work, or head back and pick your flavour.